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In Canada, several surveys have found that between 60 -70% of Canadian physicians and pharmacists now participate in eCME. These same surveys also found that between 80 - 90% view AdvancingIn as their primary source.^{10-13, 15}

Almost half of all CME is now done online and all signs point towards that percentage increasing.^{1, 2, 6, 8, 12, 14}

In the past five years physicians have shifted towards using online sources of information. This shift has been significant and universal: 95% of Canadian physicians now use the internet for professional reasons. 70% now access the internet at least daily and spend 8 – 12 hours per week on-line.^6,7,8

According to the Rogers 2007 Trends and Insights Survey, 87% of pharmacists use the Internet at work. 66% are engaging in continuing education activities online (on average, 41 minutes/week).

Meanwhile the use of ALL traditional communications vehicles – journals, sales representatives, live meetings, conferences, etcetera, have declined between 16 and 25%!^{1,2, 6, 8, 12, 14}

With respect to eCME, the Accreditations Council for Continuing Medical Education (ACCME) data shows live-CME declined by 40% between 2002 and 2006, with a corresponding increase in eCME. Data from both Medscape and Manhattan Research shows that 50% of all CME is now done on-line and 71% of physicians intend to further decrease their participation in live CME. A typical AdvancingIn course will have more than 2,000 participants, that makes this single course bigger than ANY live CME in Canada.^11,13

eCME is much more cost-effective than live CME^3-6

A typical eCME course costs less than 10% of the cost of a live event on a cost per participant basis. With a limited (or even unlimited) budget can you afford not to consider this alternative?

Average participant cost per live event = $400*
Average participant cost per AdvancingIn/rxBriefCase event = $25-45
* Does not include program development - includes honoraria, room, catering, event accreditation

eCME is not only more cost effective, it is also more effective in changing behaviour…

eCME has proven to change behaviour significantly more than live CME^3,9

eCME has a significantly greater effect on behaviour than live CME. This has been demonstrated in several studies, with the best known published in JAMA. It concluded that “Appropriately designed, evidence-based online CME can produce objectively measured changes in behavior as well as sustained gains in knowledge that are comparable or superior to those realized from effective live activities.”

Outcomes Inc., conducted a randomized, controlled study of 3,500 physicians in 2006 looking at the effect on behaviour of a variety of forms of CME. The study showed eCME had 3 times the effect live meetings had and almost 15 times the effect of dinner meetings. AdvancingIn and our sponsors have conducted a number of “ROI” analyses using a variety of methodologies with similar findings.

We have the right partners.

We are the exclusive on-line CE partner for the Society of Obstetricians & Gynecologists of Canada (SOGC), the Canadian Society of Endocrinology & Metabolism (CSEM), the Canadian Rheumatology Association (CRA), The Canadian Pain Association (CPA), Canadian Pediatric Society (CPS), the Canadian Urology Association (CUA), the Canadian Society of Hospital Pharmacists (CSHP), and the Family Physicians Airways Group of Canada (FPAGC).

References 1) ACCME 2006 Annual Report. Medscape Physician Survey. 2) Manhattan Research “Taking the Pulse, 2008". 3) Online CME; Randomized controlled study conducted by Outcomes, Inc. 2006. 4) WebMD Business Intelligence, 2007. 5) IMS Canada 2007. 6) WebMD Health Forum Survey 2006. 7) MD Insight, eFactor Survey 2007. 8) Manhattan Research HEALTH forum 2007 Research. 9) Comparison of the Instructional Efficacy of Internet-Based CME With Live Interactive CME Workshops A Randomized Controlled Trial Michael Fordis, JAMA Vol. 294 No.9, September 7, 2005. 10) CMA Study June 2004. 11) mdAnalytics eCME in Canada Nov 2008. 12) Primary Care Today May, 2007. 13) Medical Post June 2007. 14) ACCME 2007 Annual Report. 15) CME Today & Tomorrow 3P Consulting Dec 2005.